No matter what your business, you must make cold calling part of that business. Social media platforms and email are all the norm in today’s communication – but none can replace the impact of your voice over the phone. NO ONE likes to pick up the phone and cold call, particularly when you might be cold calling someone you just met at a networking event.
Along with getting motivated to make the cold call, you have to know how best to communicate in a cold call pitch. To get us up to speed in cold calling, Richard “Capt’n” Henderson and Sherilyn Colleen interview “cold call expert” Nicole Attias (www.prospect2win.com), who assists clients in recruitment, corporate training and sales.
