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  • Nicole Attias

Sales objections or excuses?

When picking up the phone to make a cold call, are you hearing objections or excuses?

Being on the phone all day, every day is not easy. Most people avoid it like the plague so they don’t have to hear no after no and excuse after excuse. It takes thick skin to keep asking for meetings and next steps. But in order to assess the situation properly, learning to ask the right questions and read vocal tone helps tremendously.

When you hear the following, they are usually excuses to get off the phone before they even listen to what you have to say:

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