Sales Talk - Straight Up

Sales isn't easy. You confront roadblocks. Whether you're a sales rep for a large organization or a solopreneur, regular cold outreach to prospects and follow up are required. The question becomes, "how much?" The quantity will be determined by these factors: industry sector, sales cycle and type of offering.

Let's break it down a little further:

1. Industry sector

Industries where the competition is high and the volume of cold calls are expected are sometimes easier to work with. Decision-makers expect to be pitched. So if you stand out, that's a good thing. It might be your personality, your knowledge and / your approach with prospects that gets them to listen. Some examples include:

Food and Beverage

Fitness and wellness

E-commerce

Blogging / Podcasting

Industries that are easy to access, even though the competition is high, can be very attractive for new hires and sales reps.

2. Sales cycle

Understanding the company sales cycle is crucial for effective cold outreach and prospecting. If you are pitching commercial real estate deals to CFOs for example, building long-term relationships is of high importance. The calls are emails are there to build trust over many months, not fast business.

On the other hand, if you are targeting HR Managers to sell recruiting services, a shorter timeline might be acceptable. 1-2 weeks to a month might work best. Either there is a need or there isn't. Learn about the industry sales cycle and adapt your own sales strategy.

3. Type of offering

Cold outreach is all about patterns and what works in different circumstances. The volume of outreach for office furniture might be up to 50 prospects daily to generate a few strong leads. Cold emails and calls typically have a 2-5% response rate. Be persistent!

In cybersecurity, you might only need to reach 20-40 highly qualified prospects, because this audience is more niche. Response rates can range from 5-10%, mostly if the messages are personalized. You may want to customize your message to highlight solutions that address compliance and protecting data from threats.

Case studies and testimonials build credibility. Industries that involve consistent follow up are great if you are willing to put in the effort. Persistence is not the same as pushiness. Have real conversations rather than repeating the same message. Finally, quality or quantity is always best. Targeted efforts increase results.

Learn more about sales today! Get a copy of the new eBook: Transform Your Sales Approach: More Than Just A Cold Call. Click here; https://books2read.com/u/3kwrwW 

Learn more! Email - Nicole@Prospect2Win.com

Increase Your Sales Now!