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  • Nicole Attias

Sales: Just like Dating ?

How many times do you have to hear “no” before you get a “yes”?

Knowing your numbers is critical when cold calling. Many sales reps give up after hearing a few “no’s” in a row. The process can be disheartening – mostly for those professionals who are new at prospecting. What would happen if you persisted and reached out to more people each day? Learning your ratios of getting in the door would be the result. And this is exactly what you want.

Now, imagine a particular prospect finally says yes to finding out more about you and your business. How do you handle the first meeting?

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