Sales Results - The Old-School Way

Cold calling is the bread and butter of traditional sales. Are you a believer? I am. Some would argue that it is dated and has a very low success rate. Unknown numbers are screened and blocked. People distrust pushy tactics, of "acting now or losing the deal.' Blind dials without research come off as very impersonal.

FINDING NEW CLIENTS

What you can do instead is warm up the conversations. Use social media (LinkedIn and Twitter) to engage with others before picking up the phone. Build familiarity.

Using platforms like ZoomInfo help you learn more about your prospects.

Next, on the phone, practice solving problems and not pushing products. Be a trusted advisor. Position yourself differently. Ditch rigid scripts. Use bullet points instead. Have real conversations.

Make your first 10 seconds on the call count. Reference something specific about the prospect or their company. Be curious and genuine.

EMBRACING TECHNOLOGY

It’s amazing how many sales reps are still operating without technology. Effectively using technology tools and platforms for marketing, communication can seem scary to some people. But it doesn’t have to be. Becoming tech-savvy can take a bit of time, but it’s well worth it.

For example, adapting technology to track leads when cold calling is essential. Maintaining a strong follow-up system means that leads will NOT fall through the cracks! There are many easy-to-use software tools available.

GOOD TIME MANAGEMENT

Client meetings and paperwork (contracts) are a lot to handle — there’s no doubt about that. There are many tasks to balance in any industry, so sales reps need to learn the art of time management sooner rather than later. 

This problem can be solved by prioritizing tasks. Sales reps can identify the most important tasks each day based on urgency and importance. Next, they can block specific time slots for regular activities such as cold calling, client meetings, and so forth. 

BUILDING RELATIONSHIPS

Long-term sales success depends on building solid relationships with prospects and clients. This means that strong social skills are required, The ability to network, follow up and maintain good connections will serve you well. Work on your presentation skills continuously!

COMPETITION

Standing out from the competition and differentiating oneself can be a struggle for new sales reps.. Therefore, zero-in on a specific niche. Learn it inside-out and only make cold calls with specific decision-makers over and over again.

There are many hurdles both new and seasoned sales reps will face. Staying present on industry trends is an ongoing process, and enjoying what you do is what will keep your drive and discipline alive.

Get a copy of my new eBook: Transform Your Sales Approach: More Than Just A Cold Call. Click here; https://books2read.com/u/3kwrwW 

Learn more! Email - Nicole@Prospect2Win.com

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